Foundation for marketing Assignment Example | Topics and Well Written Essays - 2500 words

Foundation for marketing - Assignment ExampleTo the contrary, marketing is a financial investment with the customers be the Return on investment and is also a time investment where you only spend on it after learning well about your market (Grewal & Levy, 2010).In launching of a new production there a number of things that is vital to start with. You need to learn about the products or serve chain and who the competitors are. This means you need to take a good market research in the constancy which give help you determine whether the idea is viable. It will also help you identify your target market, examine it and your capabilities. While researching, you could ask direct questions from the consumers or you could take your own research from existing information. Communication is a vital part of marketing as without it customers will just be aware but will actually not buy. You should have a unique selling proposition, unique features and benefits and a marketing nitty-gritty wi th a great image. You should be daring to be different. When you stand out and do things differently to extract attention and dare to go beyond any other business in your product or service line, you will definitely launch and sell your product or service with an agility you never imagined.In Claudio Vignalis article, McDonalds think global, act local-the marketing mix, the author takes us on a journey of how the McDonalds restaurants were established and how they came to grow through market mixing. After unveiling the restaurant in1937, the brothers Richard and Maurice McDonald were later joined by Ray Kroc, a milk-shake salesman giving him exclusive rights in 1954. The winner made it rise in worth to become one of the greatest companies in the worlds history. The key to its international success according to the author was the use of franchising. They franchised to