Odyssey, realism or fantasy? Essay

Stories and epics can last throughout time; the Odyssey has proven the test of time. The Odyssey acts as a guide book for the Ancient Greeks but allows modern audiences to still enjoy the content. It helps give an oversight as to the life and morals of the Ancient world. Both realism and fantasy play a part in the Odyssey to create relatable tension and excitable journeys. The Gods help make and break Odysseus on his journey back to Ithaca. Homer enabled the gods to be anthropomorphic from the outset. The gods assemble a council to discuss Odysseus’ situation thus showing a democratic society that would be desirable to all audiences (almost promoting democracy as something even the gods would do). Zeus and Poseidon prove vengeful and merciful depending on the situation, similarly, Calypso and Circe show jealousy and selfishness when we first meet them on their own isolated islands. Calypso even suffers the injustice of double standards in which she is not permitted to marry a mortal: Odysseus. Gods such Aeolus add tension to the Odyssey as Odysseus’ men do not trust what is in the bag which results in being blown off course to Ithaca. The gods hold human emotions which has consequences on Odysseus throughout his journey, whether it being Ino’s sympathy or Poseidon’s wrath. Gods hold the ability to physically change into any human in the mortal world causing tests to the cities and enables Athena greatly in aiding Odysseus. The significantly differs to a modern audience’s potential view on a God, the Christian God is omnipotent and omnibenevolent. An Ancient audience is shown that the many gods do have the realism of human emotions but the powers to cause physical disasters (such as great waves and storms). This allows an ancient audience to relate more to the gods into how they should behave as well as that morals are important, however, even the gods have weak spots. Homer sustains fantasy and reality when describing the actions and intentions of the gods, merging them together to create his epic. Odysseus comes across many fantastical people in his journey home. He reaches the land of the Lystrogonians who at the surface seem like a civilised country, however, he goes on to discover that they are in fact cannibalistic giants. What started out as a potentially realistic view into another country to be discovered, turned into a fantastical and thrilling fight for their lives. Monsters such as Scylla and Charybdis, and the sirens prove only there to be dangerous. They try and prevent Odysseus from continuing home. They do, however, offer an insight into how Odysseus behaves and reacts to situations of fictional monsters. The monsters prove that Odysseus isn’t only strong against men, but even fantastical creatures which he would have never encountered before. Even Circe and Calypso and first of all presented as being the perfect Ancient Greek woman by singing and weaving when they are first presented in the epic. They seem normal and real but soon show their dangerous and evil intentions of hindering Odysseus. Homer disguises them as to seem real and normal but then throws in a fantastical twist to keep the audience engaged to how what might seem normal, is far from it. As well as this, the Phaecians are completely fantastical and a fictional town. They have such a strong relationship with the gods that the gods do not disguise themselves at all; they turn up in their true forms. They are even related to the Cyclopes who we find out Polyphemus is the son of Poseidon. Subsequently, from disobeying Poseidon, they get punished extremely harshly (they get turned into rocks for helping Odysseus leave their island) which is all fictional. Even through hall the different fictional islands he travels through and all the monsters he meets, Greek traditions such as xenia and proper burial rights still apply. The best example of this is Elpenor. He falls off of Circe’s roof and they do not burry him. By book 11, when Odysseus enters the Underworld, Elpenor begs Odysseus to find his body and properly burry him to which Odysseus complies. Similarly, whilst leaving the island of the Cicones, Odysseus and his crew solute the death of 72 men 3 times each as they sail away. The sheer respect to the dead and the lengths that Odysseus goes to respect them is shown throughout the Odyssey no matter where he is. Xenia is a system to respect strangers and there is a specific process to go through before asking the stranger questions (this involves feeding, bathing, clothing and a gift at the end of their stay). Circe awful xenia to Odysseus’ crew as she turns them into pigs however she does, in the end, correct her ways and give Odysseys’ crew a house, food and clothes for a year. The Phaecians do not show xenia to begin with either although they soon correct their ways. Xenia is about respecting Zeus as the gods can physically transform into humans and therefore could test anyone one their xenia. The perfect xenia of Nestor and Menelaus towards Telemachus are clear examples to an Ancient audience oh how to perform xenia. Even characters that don’t show xenia to begin with, end up complying which enables the realism of morals to come across with the ancient audience. The fantasy creatures and gods (such as Circe and Calypso) show xenia. The first half of the Odyssey shows a lot of excitement caused by the fantasy events that take place. The second half, once Odysseus lands in Ithaca, realism seems to take over in which Odysseus has to keep his disguises as a beggar and be opened to abuse which comes with it. This endurance of such awful behaviour of the suitors towards him gives, once again, clear morals to an ancient and modern audience of what is happening in Greece and what is viewed as unacceptable – the lack of xenia and curtsey of the suitors. The loyalty of Eumaeus and Eurycleia combined with the accepted trust of Telemachus who has gained his kleos provides entertainment as Odysseus plots to eliminate all 108 suitors using his strength and cunning. This scene is influential to show how badly a beggar would have been treated but the justice that finally came upon the suitors would give hope to an audience of an era, that the hero always wins. Fantasy adds to the entertainment of the Odyssey just as much as the finalism of reality raining back onto Ithaca as order is restored in a violent manner. Morals have not changed that dramatically since Ancient Greece therefore the Odyssey still applies the good morals of respecting everyone as well as the strong loyalty of family which can be valued and relatable throughout time. As the Odyssey is meant to be a guide book for morals for the Ancient Greeks, the Odyssey will use issues relating to their lifestyle (such as xenia, nostos, kleos and dike). The odyssey allows for real life issues to be twisted into a fantasy form which an ancient audience would respect – if the gods are anthropomorphic and they offer xenia and correct their ways, then so should mortals. Fantasy cannot be the only aspect to an epic which would last through time, the audience has to be able to relate to the issues which arise to the protagonist. The Odyssey portrays humanity, justice, consequences and loyalty whether that be through people such as Penelope and Odysseus, or the jealousy of Calypso and Odysseus. Readers can relate to the topics that arise in the Odyssey. Homer has enabled an epic to complement fantasy and reality into one 10 year journey across the unknown just to get home.

Beowulf: Pagan Values Tied with Christianity

The poem titled Beowulf was composed sometime between the seventh and tenth century in a language that is known as Anglo-Saxon. It incorporates many pagan themes and concepts, yet it also contains many references to Christianity. Although paganism and Christianity can be seen as unalike, the two aspects are brought together by the poet in order to show the need for grouping. The pagan themes, such as fate or the common goal of fame and heroism, raise questions in the religious community that could be misleading or misinterpreted without the Christian insight provided in the text.As a result, it is clear that this combination of pagan concepts and Christianity shown in Beowulf is for a Christian audience. In order to enhance the value of the poem Beowulf, the author reconciles pagan concepts such as fame, vengeance, and fate with Christianity. The pagan concepts play key parts in the storyline and are related to the components of Christianity in the poem. One of the pagan concepts dep icted in Beowulf is fame. Other ancient texts, such as The Odyssey and The Iliad, show warriors who venture out far from home to accomplish heroic tasks and build fame.The poem shows Beowulf and other characters in the story to have the same urge. Beowulf is shown early in the story as â€Å"the mightiest man on earth, high-born and powerful† (p. 15). The concept of fame is very important to him and to his people. After hearing of Grendel and his strength, Beowulf declares â€Å"to heighten Hygelac’s fame and gladden his heart, I hereby renounce sword†¦: hand to hand is how it will be, a life-and-death fight with the fiend† (p. 31). He wants to maximize not only his own fame but the fame of his king.He will fight Grendel equally matched and â€Å"perform to the uttermost what your people wanted or perish in the attempt, in the fiend’s clutches† (p. 43). The pagan concept of fame is accomplished when Beowulf defeats Grendel and gives the arm of the creature to Hrothgar. Beowulf has proven his skills and strength by ridding the land of Grendel and Hrothgar praises him by stating, â€Å"You have made yourself immortal by your glorious actions† (p. 63). Although the idea of fame at this time conflicts with certain notions of Christianity, the author reconciles the two by adding many references to God with the achievement of fame.The author is able to attribute both Christian concepts and heroism to God through the dialogue of Hrothgar. When Hrothgar arrives in the mead-hall the morning after the slaying, he first thanks God by saying, â€Å"let the Almighty Father be thanked†¦the Heavenly Shepard can work His wonders always†¦Ã¢â‚¬  (p. 63). He praises Beowulf and states that the killing of Grendel was accomplished â€Å"with the Lord’s assistance† (p. 63). Another example of the ties between God and fame is when Hrothgar gives his speech to Beowulf over the dangers of power. He tells the stor y of Heremod, a king who eventually loses everything due to selfishness, to Beowulf. Almighty God had made him eminent and powerful and marked him from the start for a happy life†¦ a change happened, gave no more rings to honour the Danes†¦ he suffered in the end†¦his life lost happiness† (p. 119). The story shows that God is the true beholder of power and when man strays from Him, or lives a life of no values, He has the power to take away happiness and power. The only way to live on earth is through the grace of God. Consequently, the pagan concept of fame ties back to God and is reconciled to Christianity. Another concept of paganism found in the poem is the concept of vengeance.The first sign of vengeance comes clear when Grendel’s mother becomes aware of Grendel’s death. She is infuriated and â€Å"desperate for revenge† (p. 89). She had no interest in the Danes or Geats until the death of her son. She goes to the mead-hall, kills Aesch ere, and takes back Grendel’s remaining corpse. This anger and desire to avenge Grendel’s death also leads to her eventual death when Beowulf meets her at the mere and kills her with the mystical sword. After killing Grendel’s mother and resurfacing to land, Beowulf tells his men, â€Å"if God had not helped me, the outcome would have been quick and fatal† (p. 15). The author seems to imply that latching onto anger and vengeance leads to the destruction of oneself. It can also be interpreted that Beowulf was aided by God to destroy Grendel’s mother due to her fixed desire to wreak havoc and revenge on the mead-hall. This can be seen as the authors attempt to reconcile vengeance with Christianity. Another example of vengeance can be seen when Grendel’s mother kills Aeschere and Hrothgar mourns over his death. Beowulf tries to console Hrothgar by saying, â€Å"Wise sir, do not grieve. It is always better to avenge dear ones than to indulge in mourning. † (p. 97).This shows the importance of avenging the death of one’s comrade or friend to Beowulf and also the contrast between vengeance and Christian belief. After Beowulf finishes his boast, Hrothgar â€Å"sprang to his feet and praised God for Beowulf’s pledge† (p. 97) This is another attempt by the poet to reconcile the pagan concept of vengeance with Christianity. The desire to seek vengeance is discouraged through Christianity, and in the case of Grendel’s mother, can result in the destruction of oneself. Although, the question rises as to why Beowulf wasn’t corrected for seeking vengeance on Grendel’s mother.This is where a third pagan concept is seen in Beowulf; the pagan concept of fate. The pagan concept of fate in Beowulf is mentioned in association with good and bad fortune. For example, when explaining Hygelac’s death, the author states â€Å"fate swept him away because of his proud need to provoke a feud with the Frisians† (p. 85). The use of fate in this context refers to bad fortune due to Hygelac’s desire to stir up a confrontation with the Frisians. At an earlier point in the story, Beowulf tells Hrothgar, â€Å"no need to lament for long or lay out my body: if the battle takes me†¦Fate goes ever as fate must! (p. 31). Here Beowulf leaves the decision to fate, which is a concept of paganism, but there is no mention of fate being controlled by God. This is in direct conflict with Christianity and the author is does associate fate with Christianity in other portions of the text. For example, when Beowulf is declaring his formal boast to kill Grendel, he states, â€Å"And may the Divine Lord in His wisdom grant the glory of victory to whichever side He sees fit† (p. 47). This example shows Beowulf’s demonstration of his Christian beliefs and acknowledgement that it is ultimately up to God who will win the fight.After the fight with Grendel’s mother, Beowulf makes another declaration of fate when he states â€Å"it was hard-fought, a desperate affair that could have gone badly; if God had not helped me, the outcome would have been quick and fatal† (p. 115). Beowulf surrenders himself to God and is fully aware that his fate was left to God’s will. Beowulf once again shows his belief in not only the pagan concept of fate but in God as well. Therefore, the author has successfully reconciled fate with Christianity. In order to enhance the value of the poem Beowulf, the author reconciles pagan concepts such as fame, vengeance, and fate with Christianity.These concepts are seen all throughout the poem and act as representation for the relationship between pagan concepts and Christianity. Although in some areas the two aspects of Anglo-Saxon life can be seen in conflict, as in the pagan concept of vengeance, the two seem to be interrelated. Although Beowulf is an epic narrative, it is full of Christian elements t hat show the beliefs of Christians today venture back in time to as early as the seventh century. Christian customs, such as man believing in God and the presence of good in the world, make this pagan story into what is now believed to be a primary Christian story amongst many.

Coca-Cola in Brazil

1920s and 30s International expansion The Company began a major push to establish bottling operations outside the U. S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia and South Africa. On May 8, 1886, a pharmacist named Dr. John Pemberton carried a jug of Coca-Cola ® syrup to Jacobs’ Pharmacy in downtown Atlanta, where it was mixed with carbonated water and sold for five cents a glass. In 1942 Coca-Cola entered the Brazilian market. ? Brazil is Coca Cola’s third largest operation and second largest international market. ? Low average consumption (144 bottles/p/y) USA (462 bottles/p/y) ? Mexico (402 bottles/p/y) ? low profitability market ? 20th position ? ? ? ? ? ? From 1986 to 2003 nonalcoholic drink consumption AVG yearly growth of 13. 92%. ? Per Capita Consumption of Soft Drink in Brazil has increased by average rate of 17. 37% per year. Highly competitive market : ? AmBev: main competitor with 17% market share. It partnered with Pepsi increasing sales profitability. ? Other competitors have an average market share of 33,5% (within these, there are illegal manufacturers operating without permissions and without paying taxes). More than 3500 brands of soft drink in Brazil.More than 700 plants in 2004. Difficulty to reach rural communities. POS consumption. ? ? ? ? ? Cola was the Brazilian favorite flavor (41. 8%) followed by Guarana (23. 9%) and Orange (11. 4%). Soft drinks were sold in variety of containers made of glass, PET and aluminum, having capacities that varied from 200 ml to 2. 5 liters. The most favourite packaging is the disposable bottle from 2 to 2,5 litres with a total percentage average consumption of 72. 88*. Average sales growth rate in brazil between 1986-2003 in parcentage: 5,74 Consumers cares about price, flavor and quality, without being influeced by brand name.Poor distribution channels. ? Only 25% of soda sales are through supermarkets. ? Scarcity of vending machines. A- B: C: D-E: ?Most sophisticated class. ?They have the highest levels of income and education ? Typical worker ?Lack purchasing power ? Low/middle class ?Struggle to afford basic ? Compromise 12,6 million goods & services households ? 28% of total national consumption ? ? ? ? ? ? Worldwide top known brand. Distribution network (9000 vehicles). High quality products. Wide product mix. Large market share. Large scale of operations. ? Poor distribution network in rural areas Investment reduction in media and advertising in 67% of product categories ?The price of Coca-Cola is higher than that of competitors ? Price cutting strategy has effect only on market share and not on profitability ? Develop a more accurate distribution network in rural areas. ? Expanding product range (Guarana). ? Partnership/acquisition with local brands. ? Sponsoring more social events (Rio 2016) and contribute to social development. ? Coming up with more efficient promotion. ? Leveraging class C. ? Consumer b ehavior: strong price consciusness and low level of loyalty ? Intense competition. B brands competiting illegally (no legal existence thus not paying taxes) ? High threat of new entrants (ex. RC Cola) ? High elasticity of demand ’ ? Expanding the output of the company’s product (Guarana Kuat) planting 200ha of Guarana: Pros: they secured the 11% Guarana market in Brazil. Pros: they allowed to reach a cost benefit controlling the supply and quality of raw materials. ? Venture into Tubainas territory: Pros: acquisition and blocking of new competitors. Cons: acquiring a competitor does not signify securing from its future actions. ? Price cutting from $0,65 to 0,45 ? -30%:Cons: negative effect on profitability. ? Buying back franchise operations: Pros: market share back from 48% to 50%. Cons: negative effect on profitability. ’ ? Partnership with Norsa: Pros: market share from 42% in 2002 to 44,5% in 2003 and increasing operational profits by 40%, thus implies Toba inas’s market share dropping by 4%. ? Sponsoring national events (mostly Rio de Janeiro Carnival): Pros: dissemination of brand awareness. ? Renovation of the company’s plants: Pros: more effective and efficient operations. ?introducing returnable glass bottle: Pros: reducing cost of packaging. Strenghten its position in the south-east of Brazil widening its distribution network. ? Keep going on strategic partnerships with local competitors. ? Extend the existing product range and effectively advertise and market it. ? Use different types of packaging to arrive to customers thus increasing their demand ? introduce limited edition bottles maitaining the same price. ? Make the company organization and asset structure more flexible in order to better respond to an high competitive and fast changing environment. ? Increase promotional activities in order to fight price competition and improve the peirceived quality for the products.Achieve operational efficiency through ec onomies of scale. ? Exacerbate legal actions against B brands. ? Acquire or build Joint Ventures with Brazilian companies for exploiting their local knowledge. ? To be more involved in the local distribution, concentrating on the positioning of the products in the shelves. ? To better understand the customers needs and to adapt to local tastes. ? Make the customers understand that they are paying a premium price for a higher quality of products, and not because of the high promotion and advertising expenses.

Pistols as the Symbols of Hedda’s Defeat and the Triumph of Masculinity

Henrik Ibsen’s play Hedda Gabler, though belonging to the works of literary Realism, is not devoid of symbols. Many things in the play have a symbolic meaning, like pistols, the manuscript, Jorgen’s slippers, Hedda’s and Thea’s hair, etc. Pistols are one of the most obvious symbols. They are definitely the phallic symbols, the symbols of masculinity and everything related to men. Weapons, and especially firearms, are always associated with men; they belong to the men’s world and are alien to the women’s world of love, tenderness, and family values. Pistols belong to Hedda, so they symbolize Hedda’s masculinity. Still, pistols become the cause of Hedda’s downfall, thus symbolizing Hedda’s defeat and the triumph of masculinity over a woman who wanted to be a man. On the face of it, pistols seem to be the material twins of Hedda, symbolizing Hedda’s masculinity. There is even some similarity in their appearance. Hedda has â€Å"steel grey† eyes that remind of the cold metal of weapons; â€Å"her complexion is of an even pallor† again reminding lifelessness of the metal (Ibsen, act 1, p. 175, line 26). Even Hedda’s way of behaving bears some resemblance to the cold indifference of a potentially dangerous weapon that kills with cruelty and tranquility. Her eyes have a â€Å"cold, clear and dispassionate† expression (1. 175. 26-27). She seems to be heartless when talking to Aunt Julia with absolutely no care about Miss Tesman’s feelings and trying to take control over everybody around her. She believes that Miss Tesman’s hat belongs to the servant though Aunt Julia just bought it, and shows absolutely no interest to things that are dear to Jorgen, like his old slippers (1. 76-177). Hedda’s desire to have power is obvious from the very first steps: she orders about opening or closing the door, the curtains, firing or leaving the servant. As the story goes, she demonstrates little care about anyone except her and commands the other’s lives and deaths with a heavy hand, ordering Lovborg to shoot himself (3. 246. 16) and burning down his manuscri pt (3. 246. 24-27). With this power over life and death, cruelty, coldness and heartlessness, Hedda is as dangerous as the firearms, being a human embodiment of pistols and a female trying to become a male. Still, a closer look at Hedda reveals that she did not manage to become a â€Å"man† spiritually, despite the complete abandonment of feminine values. The image of a man traditionally comprises the values of courage, resolution, and vigor. Yet, this is exactly what Hedda lacks. She possesses the opposite qualities of cowardice, dread of a scandal, and inclination to achieve her goals by the intrigues rather than by action. â€Å"Yes, Hedda, at bottom you’re a coward†, says Lovborg to Hedda concerning her inability to carry out the threat and shoot him down, and Hedda replies: â€Å"An awful coward† (2. 219. 26-27). In this relation, Hedda fails to adopt â€Å"masculine† way of behavior, and thus loses resemblance to the absolutely â€Å"masculine† pistols, that are alien to all emotions. She completely depends on the public opinion, and the driving motif for her actions – or inactions – is a dread â€Å"of a scandal† (2. 219. 25). Because of this â€Å"dread†, she could not follow Lovberg whom she apparently loved, neither could she shoot him down. Because of this â€Å"dread†, she finally shoots herself. Thea, who does not have any â€Å"masculinity† at all and is absolutely â€Å"feminine†, has much more of courage: she leaves her family and follows Lovberg despite the blame. In the pursuit of her goals, Hedda prefers to act indirectly resorting to intrigues rather than acting and speaking openly, and this is again mostly characteristic of women’s way of achieving their goals and hardly has something in common with â€Å"masculinity†. When Thea comes to her with the news about Lovborg, Hedda carefully finds out all truth about him and Thea (1. 186-190). In relations with Lovborg, she guides his behavior by exercising purely woman’s power over him. First she makes him go to Brack’s party saying that Brack thought that Lovborg simply dared not go with them (2. 23. 1-3), then she orders him to kill himself and do it â€Å"beautifully† (3. 246. 16). Thus, Hedda does not do anything by herself, she prefers someone else to do the dirty work. This is not the â€Å"masculine† way. Thus, having rejected â€Å"feminine† values and chosen to be more â€Å"masculine† then the men themselves, Hedda fails to adopt a truly â€Å"masculine† way of life. She plays both with pistols and with men and masculinity rather than becomes â€Å"masculine† herself. She tells to her husband that she needs pistols â€Å"to pass the time with† (1. 197. 2), and later shoots in the air for amusement despite the danger to hit Judge Brack (2. 199. 13). With the same easiness, she plays with the men in her life. She marries a man whom she does not love but can control; she flirts with Brack without any intention to commit adultery; she orders Lovborg to drink or not to drink according to the changes in her mood. This breaks her connection with pistols as symbols of masculinity and makes it superficial and artificial. The pistols belong to her but they do not serve her. They begin to serve the men, and finall y betray her. Thus, Hedda is defeated by masculinity, and her devotion to â€Å"masculine† values does not help her; it rather makes the tragedy inevitable. Pistols as symbols of masculinity and men as the embodiments of masculinity spin out of her control. First, Lovborg does not play the role she prepared for him and does not â€Å"do it beautifully† – he is found shot in the bowels (4. 259). Then, the pistols do not play the role their mistress prepared for them – they do not serve to kill Lovborg and, instead, serve to bring the danger of a scandal to Hedda. The pistols now serve Judge Brack, in fact. He recognized the pistol found in Lovborg’s breast-pocket as Hedda’s and uses it to blackmail Hedda (4. 261. 19-28). Masculine values also do no good to Hedda. Being a daughter of a military, she inherited the idea of honor, and when the honor is lost, she chooses the last resort – a suicide. This was a commonly recognized measure to restore the honor in military circles. Hedda shoots herself in the temple (4. 264). Thus, pistols kill her both literary and figuratively. They become the psychological cause of her downfall and death, because they are the blackmail leverage in Brack’s hands. Hedda’s last talk with Brack is focused on pistols alone: she tries to find out how much Brack have understood about her role in Lovborg’s death, and reveals that he knows enough to make her life unbearable and provoke a scandal that she is so afraid of (4. 262). Thus, the pistols threaten her now. They also become the direct cause of her death as being used for suicide. Therefore, the pistols have the double symbolical meaning: they symbolize both Hedda’s masculinity and Hedda’s downfall. In fact, this is Hedda’s masculinity that kills her. She rejects the values of an ordinary woman, but the circumstances do not allow her to practice masculinity and go unpunished. The world does not admit a woman with man’s ambitions. In addition, this woman is still a woman – she didn’t become a true man spiritually, and she ceased to be a true woman having rejected the â€Å"feminine† values. She plays with the pistols and with the men, and she is defeated by the pistols and the men. Masculinity does not allow any attempts from women’s side to conquer men’s world.

Walmart ethics

For our assignment we picked walmart ,and here a brief introduction about the company. Wal-Mart Stores, Inc. is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world's second largest public corporation, according to the Fortune Global 500 list in 2013, the biggest private employer in the world with over two million employees, and is the largest retailer in the world.Walmart is also the largest grocery retailer in the United States. Walmart remains a family-owned business, as the ompany is controlled by the Walton family, who own over 50 percent of Walmart. It is also one of the world's most valuable companies. Walmart has 8,500 stores in 15 countries, under 55 different names.The company operates under the Walmart name in the United States It operates in Mexico as Walmex, in the United Kingdom as Asda, in Japan as Seiyu, and in India as Best Price.. The Field of Company: Retail The Ethical dile mma or issue which faced the company : The Consequences of ethical dilemma : The solution or the end of the ethical dilemma : Assignment The solution or the end of the ethical dilemma :

Conflict in The Middle East Assignment Example | Topics and Well Written Essays - 250 words

Conflict in The Middle East - Assignment Example Various western states had varied stands regarding the matter. First, in the need to quench the conflict, the British reduced the migration of the Jews into Palestine. In addition, they rejected the suggestion of an independent state in Palestine. Second, the United States approved for the creation of an independent Jews state. This was despite the fact the Jews were only a third of the whole Palestine population. Nonetheless, the United Nation intervened and partitioned Palestine into a Jewish and an Arab State. Consequently, both sides remained bitter (Spielvogel p896-898). The emergence of Colonel Abdel Nasser as a new leader in Egypt raised the hopes of the possible end of Arab-Israel conflict. Through the help of the United States he was able to reclaim the Suez Canal which of great interest to the British and the French. Thereafter, Egypt led to the formation of the Palestine Liberation Movement to unite the Palestinians (Spielvogel p896-898). Understanding the present day Middle East conflict enables one to have better understanding of the possible causes of the start and failures to ending the

Interview with a foreign person Essay Example | Topics and Well Written Essays - 1500 words

Interview with a foreign person - Essay Example I had spoken to him on the phone and at my behest he had agreed to be interviewed by me. He is 24 years of age and was working with a management consultancy for the past 2 years in the US. He had come to the US in August 2000 to attend Undergrad courses at Middlebury College. Majoring in economics he graduated with honours in 2004 and was offered a decent job with a respectable American consultancy firm in their Boston Office. After his exemplary performance in the Boston office he was shifted to their Washington D.C Office in late 2005 where he was working till his resignation this February. He will be returning to Pakistan in the first week of March and has been hired by an International Bank with operations in Pakistan. His name is Imran Quershi and he is a Muslim by birth. Being brought up in the port city of Karachi he moved to the United States in 2000. His family is a well educated, upper-middle class family and both his parents are practicing Surgeons and moderate Muslims lik e him. As per the census survey in 2000 the number Pakistanis living in the United States were 0.1 % of the US population. ("Pakistanis" are defined as people who marked their ethnic origin as "Pakistani" on the Census survey).On the other hand as a Muslim he belongs to one of the fastest-growing religions in the United States of America. By the year 2010, America's Muslim population is expected to exceed the Jewish population, making Islam the country's second-largest faith after Christianity. The American Muslim community is a mosaic of cultures, its members having come from all of the five major continents; in fact, a recent survey showed that most Muslims are immigrants-77.6% versus 22.4% U.S. born ("Zogby International"). Section 1: Objective Observations Imran's main reason for coming to the United States of America was to pursue further education at an international college in an academic environment while learning to become independent. It was a combined decision made not only by him but by his parents as well. He wouldn't have been able to afford the education had it not been for the generous scholarship and aid provided by Middlebury College. Although college and university education was available in Pakistan but an American or British education was looked upon very positively in the Pakistani business circle. Not only was it looked upon positively but it would open various opportunities and enable him to earn a higher remuneration as compared to his locally educated peers. It was this combination of reasons that led him to the economic superpower of the world i.e. the United States of America. He came to the US as a teenager with an image of America that was built up by a combination of watching Hollywood blockbusters and CNN. His idea of America before he actually came here was a place where he would have freedom to do what he pleases without the religious norms of the Islamic republic of Pakistan. This is what scared him as in Pakistan he didn't have to make a choice to follow his culture and religion whereas in the U.S it would not be his choice to follow it or to digress from it. Like everyone else he also felt that he was heading to the land of opportunity where he would be bestowed a world class education which would benefit not only him

Buy to Let Investment Market Assignment Example | Topics and Well Written Essays - 1500 words

Buy to Let Investment Market - Assignment Example This paper will focus on four areas of the buy to let marketplace: explanation of the taxes a property investor will be subjected to, how the property investor can minimize their capital gains tax liability through careful tax planning, how to be careful not to attract an investigation by the Inland Revenue, and, the tax benefits of setting up a property company to save property tax. There are a variety of taxes that the investor will be required to consider when investing in buy to let properties including: stamp duty and inheritance tax. There are some taxes that can be reclaimed against the tax on rents for buy to let properties such as "costs of maintenance, such as insurance, cleaning, gardening, agent's commission and other reasonable management expenses (but not home improvements) and a wear and tear allowance of 10% of the rents received may be deductible." (Alan Harvey, 2006) liable when, land or residential property is purchased where where the purchase price is above 60,000, or where it is transferred and the outstanding mortgage amount is greater than 60,000. The rates of stamp duty vary between 1% for properties less than 250,000 and 4% for properties over 500,000. It is also worth noting that there are certain areas that are exempt from stamp duty, where the property is purchased for less than 150,000. (Weller and McTernan, 2006) if at the timeThe other tax that the investor will be responsible is inheritance tax which is commonly referred to as the 'gift' or 'death tax'. Weller and McTernan (2006) explain the inheritance tax: if at the time of your death you pass on part or the whole of your estate then again the inheritor could be liable to pay Inheritance Tax. There is currently an IHT threshold level of 263,000 for the 2004-2005 tax year. Anything above this amount is taxed at 40% i.e. at the highest rate. This means that if at the time of death, your whole estate is valued at less than 263,000 then the inheritor will have no tax to pay. (Weller and McTernan, 2006) The two things you can't escape are death and taxes, but, why not make an investment work for the investor. By buying into the buy to let scheme, an investor's main goal is to gain equity buy minimising what they will pay to the Inland Revenue department. The investor's objective is to minimise their capital gains tax liability through careful tax planning. Minimising Capital Gains Tax Capital gains tax is payable "if a property is sold for a higher price that what was paid for it, or when a property or part of a property is transferred to someone who is not your spouse." (Weller and McTernan, 2006). Thus "the capital gain is calculated by deducting the allowable costs and Inland Revenue tax relief's, from the selling price of the property. Examples of allowable costs include, property extensions, purchasing related costs etc." (Weller and McTernan, 2006). As some investors fail to realise that when they sell their property, they could end up paying an extremely large tax bill of anywhere up to 40% of the net profit of the sale of the property.

Financial management Essay Example | Topics and Well Written Essays - 2000 words

Financial management - Essay Example Dividends are the consequences of performances actual or expected. The market’s perception with regard to the change in dividend policy will have impact on the investment decisions of the investors which will reflect in stock prices. Therefore, dividend per se is not the dominant determinant factor, but it constitute as a signal to the performance of the company when it is changed and this perception is the key driver for performance of the stocks in the markets. Dividend policy The dividend decisions are guided by various factors relating to the business at the discretion of the management. Similarly, the motives behind the change in dividend policies could be influenced by taxation policies of the government, influence of major shareholders in dividend decisions, structure of the management, retention of management control, fulfilling the expectations of the market or simply meeting the guidelines already given. On many occasions the process of price discovery in market is f rustrated by earnings management or insider trading in relation to declaration of dividends. However the fundamental factors governing dividend policy in a company are stability in earnings, growth in profitability, opportunities available for reinvestment of the profits made based on marginal efficiency of additional capital and type or composition of the shareholders and their expectations. However, any increase in the rate of dividends is generally appreciated by the market and the prices of the shares react positively to such announcements. For a meaningful analysis of dividend policy the dividend history of the companies in relation to earnings (EPS) and dividend yield over years, leverage or debt to equity ratio and the management policy in distribution of earnings needs to be studied. Also, comparison with the industry standards will reveal the relative position of the company in the industry. Different types of investors will react differently to the dividend policy. For exa mple, retired people expect consistency in payment of dividends since they need regular income from their investments in the absence of earnings from employment or other sources. Therefore, any negative change in dividend payout will adversely affect the stock prices. Relevance of dividends to market value of the stocks highly correlated in such cases. Determinants of dividend policy The question of whether a company's dividend policy is relevant or irrelevant to its market value has implications in firming up the dividend policy of a company. Primarily the question has to be analyzed with regard to the motives behind the changes in dividend policy from the perspective of the management of the companies taking into account the market expectations, future capital investments proposed, the earnings guidance already given and the tax considerations involved. The companies have to formulate their dividend policies in tune with the needs for the development of the business since the shar eholders are the most important stakeholders in the business. Future expansions, mergers & acquisitions could be easily managed if the shareholders’ confidence on the company is maintained at the highest level. It is very important to note that the policy does not focus primarily on distribution of dividends per se. It is

(not so sure about that)management and information system Essay

(not so sure about that)management and information system - Essay Example Of course, a lot of firms would like to know the different winning strategies that easyJet made in engaging its business online, given that a lot of business are now being done and facilitated by the internet. From this premise, this paper then would try to look at the approaches that easyJet used in establishing its presence on the internet. In this case, the researcher would try to look at the step by step approaches that easyJet made as it established its online presence as a key component of its growth. In addition, the researcher would also try to look into the different relevant scholarly readings to analyze the different approaches that easyJet made, in order to more accurately point out why these approaches actually came to be so much successful. At the end of the paper, the researcher would then summarize the different approaches that easyJet made in establishing its presence online, and would briefly give some recommendations on what may be learned from the approaches that easyJet made. ... to fly and operate on any route within the countries belonging to the European Union, which was before dominated solely by flag-carrying airlines (Pritchard, 2002). Due to this agreement, which provided for the deregulation of the airline industry for 10 years, easyJet actually began its existence (Pritchard, 2002). In the year 1995, easyJet actually began to operate, wherein the aviation company started to accommodate flights from London to nearby Edinburgh and Glasgow (Pritchard, 2002). By virtue of the companies earlier strategies, which involved offering lower fare for these routes, as well as aggressive advertising and publicity events, the company soon began to grow, albeit slowly at first (Pritchard, 2002). However, soon enough, the company began to grow rapidly by the time that it positioned itself in the world of e-commerce, and utilized the internet for projection, marketing and sales (Pritchard, 2002). In fact, just only after 28 months, the company was actually able to re ach its one millionth seats sold (Pritchard, 2002). Now, the company has already grown rapidly, being able to sell its third millionth seat, and has already merged with Go, a separate low-cost airline that was actually established by the British Airways, the flag carrier of the United Kingdom and Great Britain (Pritchard, 2002). Online Positioning and easyJet’s Success One of the first approaches that easyJet made was actually to venture into e-commerce, which was a relatively bold move for any company at that time (1998). But what is the definition of e-commerce? According to Dr, Mamooh Shah, e-commerce is actually â€Å"all electronically mediated information exchanges between an organization and its external stakeholders† (Shah, n. d.). In addition, Shah also outlines the different

Entry Plan into International Market Essay Example | Topics and Well Written Essays - 1750 words

Entry Plan into International Market - Essay Example This has contributed significantly to the high levels of customer satisfaction, leading to customer loyalty. The company continues to maintain customers through ensuring similar levels in product quality, hence assuring customers of quality in Zara products. High-quality products have in turn brought high sales placing the company in the global market leadership position. The company presents unique products to its customers through the development of fashion designed based on the market demands. The organisation is drawn in the manufacture of different apparel products trading in different names. The company owns brands like    Pull and Bear,  Massimo Dutti,  and Uterqà ¼e among several others. The company offers clothing for all sexes, subdivided into different categories. The different categories available for Zara’s are upper and lower garments, which represent the parts of the body, shoes, cosmetics and complements. There is a division within the company that provides children clothing of various types and is named Zara kids The company remains one of the global leaders in the apparel industry because of the efficiency with which it delivers products into the market. The company is the principal retailer in the apparel industry globally and has 5527 retailing outlets in 82 different countries. The customer profile for the company consists of largely women with 65% of the market, with men and children holding 25% and 15% respectively, of the company’s global market. The company has created a market for itself in the global arena through affordability and differentiation of the products delivered into the market (Sharp & Dawes, 2001). The company makes products for high-end individuals and has continuously avoided the common industry trend of taking fashion to the low-cost countries. Zara began its international operations through Portugal, when it opened the first store abroad in the country.

The Difference of DNP Program from a Traditional Ph.D. Program Essay

The Difference of DNP Program from a Traditional Ph.D. Program - Essay Example Healthcare is continually advancing, even as its delivery is becoming progressively complicated. Advancements in the nursing practice have been prompted due to the inability of the current nursing practice to meet these changes and complications (AACN, 2010). The DNP program has been set forth as a much-needed step towards the development of a non-research clinical doctorate program which can arm expert practitioners with the skills needed to serve as clinical faculty (AACN, 2010). In effect, it is different from the traditional Ph.D. program in the sense that it takes the learning process one step further towards a more clinical approach to nursing education and practice. The DNP program will also incorporate the APRN content which is already in the master’s programs. It will also highlight evidence-based nursing, as well as nurse competency in converting research into practice, in assessing evidence, in applying research in the decision-making process, and in employing feasi ble clinical advancements to the nursing practice (AACN, 2009).

The importance of sustainable purchasing and supply Essay

The importance of sustainable purchasing and supply - Essay Example It can also be stated that purchasing and supply operations on a long term basis enable the organisations to gain greater stability and generate substantial profits. The paper intends to discuss the perception of procurement and the benefits of effective purchasing and supply in a business. Various aspects like the significance of the association between a good purchaser and a supplier, the notion of competitive advantage and how the selection of a reliable supplier is such an important issue in generating competitive advantage will also be discussed in the paper. 1. Concept of Procurement Procurement is the process of obtaining new products or services. It is often regarded as a strategic role for different organisations belonging to both public along with private sectors. It has been viewed to be a dynamic process that covers several significant activities relating to supply chain that comprise generating contracts, purchasing and performing logistical functions (Bower, 2003). It h as been apparently observed that the procurement process includes certain fundamental inputs in the form of physical structure like raw materials that is required for preserving the product standards and maintain greater product reliability supporting the organisations to accomplish superior competitive position. The process of procurement also consists certain other wide ranging aspects that include storing, receiving and inspecting among others. The process also signifies the requisition as well as the acquisition of materials. The perception of procurement generates a logical meaning that indicates to supply the right materials to the correct person and at a precise time. It can also be viewed that an effective process of purchasing or procurement assists an organisation in decreasing the costs and maintaining the quality of the products along with mitigating the risks linked with supply chain management. Moreover, effectual procurement would also enable the organisations to gene rate greater productivity, broader availability of raw materials and mitigate the risks relating to inventory levels of products (Altekar, 2005). In this similar concern, the aspect of sustainable procurement can be considered as a significant aspect as a form of business activity in this modern day context. It is regarded as a process through which considerable savings can be done with respect to decrease in the waste materials, increase in the efficiency of the business along with gaining greater competitiveness. Various oil companies have generally adopted sustainable procurement programs such as investing much upon transportation facilities and networking with the intention of competing with their major market competitors. It also develops the economy by offering employment facilities and sourcing organisation (Mahadevan, 2010). 2. Benefits of Effective Purchasing and Supply Effective purchasing and supply can be principally determined as one of the imperative elements in the pr ocess of supply chain mana

Are certain democratic institutions more or less democratic than Essay

Are certain democratic institutions more or less democratic than others - Essay Example Russia is a federal presidential government with the executive power split between the President and the Prime Minister, however, President is the supreme head (Hale, 2006, p. 243). Two chambers represent the legislative system, the State Duma (lower house) and the Federation Council (upper house) (Chaisty, 2006, p.73). The Federation Council acts as a voice of Russia’s federated entities, and it forbids political factions. The Council is not directly elected, and consists of representatives from federal entities. It works with the lower house to complete and vote on draft laws. In addition, the Federal Council has special powers to declare presidential election, impeach the president and decides on the use of military forces outside Russia’s jurisdiction. However, the State Duma is the lower house and it consists of 450 deputies elected for terms of five consecutive years. Any Russian of age 21 years is eligible to run for parliamentary seat in the state Duma. The depu ties are elected from party lists through proportional representation. State Duma first considers all the bills. Immediately the majority in Duma State  passes the bill, a draft law is returned to the Federation Council. If the Council rejects the bill, the two chambers form a commission to work out a compromise. Norway is a constitutional monarchy having a parliamentary democratic system of governance.  The head of state is the King  whereas Prime Minister is the head of government (Wardahl, 2011, p.379). The government structure consists of three branches, the Executive Branch, the Legislative Branch, and the Judicial Branch. Norway has a unicameral legislature. The parliamentary system consists of the Stortinget that has two significant functions. It enacts legislation and approves the national budget. Stortinget also votes on proposals and the bills introduced by the Executive Branch. It monitors the executive and

Impacts of the metropolitan person of the rise of the post-modern Essay

Impacts of the metropolitan person of the rise of the post-modern urban condition - Essay Example Within the US, a range of regional planning processes have designed place-type models to help the public and policy makers during the patterning of redevelopment and urban expansion. These model place-types will ordinarily indicate the land use mixtures and the densities, and in some cases, street patterning and building forms. Through the proposals, decision-makers can estimate the environmental and transportation impacts of optional area place-type blends, using I-PLACE3S and GIS-based software. However, irrespective of new attention to large-scale urban design, some suburbanization histories and the classic examination of urban forms throughout history; the developments of urban expansion for cities in North America have not been charted out in a systematic way. This report will detail a study of the evolution of spatial developments across the Sacramento urban area, using GIS (Geographic Information Systems) software to map the growth and the changes that came with the growth. Ad ditional research from secondary sources will offer more information on the history of the urban area and the triggers of growth. The report aims to provide the morphological growth of the region, pointing out the full range of constructed landscapes created through its history, which will help in the management of urban growth. Related Literature The commonly available historical accounts of suburbanisation and urbanisation tend to emphasize the general aspects of growth, and the forces triggering urban development, compared to giving information on the systematic growth of urban forms. Most times, these accounts depict an impressive history, and may assume a normative outlook; Mumford’s â€Å"the City in History† of 1961 is among the iconic examples of both areas. The main focus of these accounts includes financial, cultural and the institutional factors that trigger growth. Others like Hall (2002) focus on the planning ideas and the visions of urban areas. Additiona lly, some scholars emphasize the urban histories of the urban areas, and many others have reviewed the historical account of certain cities (Abbott, 2008). Although, many of the works mentioned before focus on demographic, sociological and cultural change, some iconic planners, geographers and historians have directed more attention towards form. Through the analysis of official maps and designs, which are supported by other sources of graphic evidence, the information is used to offer information on the changes that have taken place in economic needs, cultural values and governmental purposes. Other accounts like Kostof (1992) focuses particular features of design of the city, throughout history, emphasizing on the reflection of purpose and meaning from patterns. Lynch (1981) pointed out the significance of different spatial aspects of a city, including edges, paths, nodes, districts, and grain, going further to explore the ways in which they affect the lives and the experiences of visitors and the residents of the region. Vance (1990) reviewed function and form in urban settlements in human history, directing special attention towards the stages of development, the location of cities and their connectivity – with reference to transportation and trade. Recent literature has been highly systematic in analyzing form, by developing models of form at

Sociology of law Essay Example | Topics and Well Written Essays - 2500 words

Sociology of law - Essay Example Durkheim argued that even subjective phenomena such as suicide are objective social facts; it exists no matter whether an individual chooses to leave that society or not commit suicide himself.2 It is in the same light that Durkheim viewed the existence and functioning of law within a society, and it is this intricate concept which will be the focus of the paper. Durkheim saw beyond law as a mere set of rules and regulations; he primarily expressed law as an assurance of a society’s fundamental values, as the moral values attached to individuals by individuals borne of human dignity. He assigned law the unifying value of society, calling it a ‘glorification†¦of the individual in general†¦sympathy for all that is human’.3 As a form of coercive power in society, law depicts society as a moral unit, and we feel the force of this coercive power when we deviate from it. Yet how can the members of a society co-exist with a set of moral values which are not a sum of its members’ individual values? It is as though Durkheim describes us a blank slates, upon which our entering into society is drawn a set of moral values by this separate entity – does this not undermine any autonomy that we could possess as individuals? How can it be a ‘collective common conscience’?4 Durkheim appears to have been at pains to reconcile the concept of moral values in society with its individual members. He explains that to view law as a culture enables us to thus reconcile these conflicting elements; law viewed as a body of beliefs and practices commonly held within a society causes the common conscience to exist interdependently with its members. The collective conscience is both a product of its individuals and a development of sociological laws as separate from individuals. It is split into two elements, which form it as a singular social phenomenon

Terrorist Behavior Essay Example | Topics and Well Written Essays - 750 words

Terrorist Behavior - Essay Example One such study is how close terrorists live in proximity to where the terrorist act occurs. Many studies have been conducted to ascertain how close terrorists live with respect to areas they strike. One such was carried out by the National Institute of justice. In its study, it examined sixty terrorist cases that have hit the United States in the past twenty five yeas. The study revealed that terrorists live close to their targeted area (Smith, (n.d)). For instance, the study reveals that among the cases examined, terrorist lived within 30 miles from their targets. This was evident in a case study with respect to McVeigh the mastermind of September 11 terrorist attacks and Rudolph the mastermind behind the bombing of abortion clinic in Birmingham. In this case it was noticed that they lived closer to their target points before carrying out the attacks (Smith (n.d)). Preparation time is another question that lingers in the minds of many researchers. The study by the National Institute of Justice (NIJ) reveals that terrorist acts do not just happen in a matter of days but instead goes through a number of strategic planning. For this reason, the finding showed that terrorists take several months or years before accomplishing their mission (Smith, (n.d)). With regard to the whether there is a difference in proximity and preparation for domestic and international terrorists, the findings showed almost similar pattern. In this case, the findings by the National Institute of Justice revealed that in both cases the proximity of the target point is close. For example according to analysis of survey conducted by National Institute of Justice, about half of domestic terrorist and close to three-fifth of international terrorists actually lived within thirty miles of their targets. This trend seems to make it easier for the terrorists to carry out intensive surveillance and other

Information privacy Coursework Example | Topics and Well Written Essays - 750 words

Information privacy - Coursework Example However, of the 3 top email providers in the country, only Yahoo ended up having their privacy policy being challenged the American court of law. The reason? Lance Corporal Justin Ellsworth was killed in Iraq on November 13, 2004. His grieving parents wanted to access his email account, which was held by Yahoo in confidence so that they could have some sort of closure and learn what the final days of their son was like. They approached Yahoo with their request and were declined by the company based upon their privacy policy. The parents then took the company to court in order to compel them to turn over the emails of their son based upon their right to their sons things as his parents. The case then became something for the U.S. courts to decide. Who should be given access to Lance Corporal Justin Ellsworth's emails? Is it alright to violate the trust that he gave Yahoo mail simply because he is now dead and will never know what they did? This paper hopes to delve deeper into the pri vacy concerns surrounding the case and hopefully answer the question as to whether it was right for Yahoo to have eventually turned over the emails of Ellsworth to his parents. ... After 90 days of inactivity, Yahoo deletes the account... there are important reasons why we feel it is important to uphold the preferences that are part of the agreement we have with our users regarding their privacy. â€Å" â€Å" (Hu, 2004) It is important to remember that Yahoo has a binding contract with Justin that stands legally even in the event of his death. As such, this would mean that the privacy of his emails shall be protected from all prying eyes. Specially since Justin did not die with a will that explicity allowed his parents access to his private email account. Therefore, Yahoo does have the right to withhold access to his email account even from his parents. However, the courts of the United States saw things otherwise and on April 21 2005, Yahoo was compelled to turn over the emails in Justin's account to his parents. This despite the company policy that was set into place to prevent such actions from taking place. Although Yahoo lost the battle in court, there is nothing in the ruling that would compel Yahoo to change their ruling pertaining to email privacy of the deceased. (Olsen, 2005) Yahoo turned over certain emails to the Ellsworths, emails which they felt were not sensitive in nature and thus would not violate the privacy policy and trust that Justin had placed in Yahoo services. The Ellsworths were expecting all of their son's emails but accepted the documents that Yahoo provided to them anyway. At least it gave them some sense of closure and gave them a peek into the last living days of their son. In my opinion, the courts should not have compelled Yahoo! Mail to turn over any of the emails to the

Robert Nozicks work entitled How Liberty Upsets Patterns Essay

Robert Nozicks work entitled How Liberty Upsets Patterns - Essay Example Nozick begins his argument by poising that people who have contrary beliefs regarding distributive justice, particularly those who abide by notions of patterned distributive justice such as utilitarianism and egalitarianism, should not refute his distribution theory of justice, especially with regard to holdings. Nozick’s theory takes a non-patterned consideration into the element of justice in holdings. According to Nozick, the repeated application of justice in holdings typically results in entitlement of holdings. Nozick bases his argument squarely on the concept of non-patterned principle of distributive justice, which attempts to elucidate the fact that patterned conceptions regarding justice in distribution are typically unable to work well with notions of liberty. Nozick uses the now famous argument of Wilt Chamberlain to demonstrate the manner in which patterned principles that deal with just distribution are essentially irreconcilable with all notions of liberty. Nozi ck poises that Rawl’s difference principle fails to provide a real description of the society today. (Sandel 2007, 359). The society runs on distribution patterns, which are defined by the desires of people who in it. Various distribution patterns are entirely just because they are based on the desires of the society. However, Nozick argues that, while an alternative distribution pattern in society does not typically conform to the favored patterns of people within the society, the alternative distribution pattern is still just. According to Nozick, the Wilt Chamberlain example essentially demonstrates that no standard patterned tenet of distributive justice can be well-suited with liberty. This is primarily because, in order to conserve the patterns provided for by patterned distribution where the society’s desires dictate distribution patterns, the state will need to interfere with the capacity of people to exchange freely their instinctual distributive justice on a constant basis. This is primarily because, as Nozick argues, all exchanges of distributive justice in patterned principles essentially require the constant violation of the patterns for which they were originally formulated. Nozick concludes that end-state, as well as a vast majority of patterned distributive justice principles provide for unfair ownership of people, their labor and actions. As a consequence, such principles provide for the shift from the notions of self ownership to those of limited property rights in the actions and beings of other people (Sandel 2007, 358). In essence, this means that, under patterned distributive justice systems, the example of Wilt Chamberlain shows that third parties will have a just claim on other people (Chamberlain) provided that the third parties transfer something valuable to the individual in question. Under patterned distributive patterns, third parties have legitimate shares in the individual since their shares cannot be changed. From the reading, several misunderstandings become clear; the greatest source of concern is the Wilt Chamberl

Case6 Essay Example | Topics and Well Written Essays - 250 words

Case6 - Essay Example However, some complaints may be based on facts that can be proven. In the case of Barry, the complaints he will present will be accompanied by factual evidence and hence he will not appear to be a whiner. He should avoid complaining about things that he has no evidence to prove. For example complaints based on his perception such as appreciation not being shared with the higher ups should not be made unless they can be proved. According to me, Barry should not look for another job. Job satisfaction is an important element to an employee. He claims to be satisfied with the job he is at now, and he feels that he has a positive impact on the company (Robbins & Judge 397). He should first seek to resolve his issue through the overall management. Quitting the job should be a matter of last resort. If nobody listens to him, he can then resolve into looking for a new job. This measure may lead to risks such as temporary unemployment or being employed to lower position posts in another

Below Essay Example | Topics and Well Written Essays - 500 words

Below - Essay Example After deciding I wanted to commit myself abroad, I decided to enroll in the Paris Summer Program. I felt that this program would offer me a hand on opportunity for me to further enhance and test my control of the French language in real life experience, something that could only be achieved by working overseas. I also knew that this would also help me complete the requirements of my French major. Beside just this, I would also become integrated and introduced to a new and exciting culture, as well as the different ideas and thought patterns of the French people. I feel this is invaluable experience, and an experience that can only be truly attained by working with the culture first hand in that very country. This will also help me to expand my horizons as an International Relations major, and will help be learn how to work with other cultures, a valuable experience for one like me who wishers to further become involved in the field of International Relations. One of my aspirations an d greatest dream is to work with an international organization in Switzerland, which is a Francophone country.

Comparing the Mesopotamia and Egypt River Valleys Essay Example for Free

Comparing the Mesopotamia and Egypt River Valleys Essay Though Egypt and Mesopotamia were both river valleys they have a lot of differences, but some similarities. Such as they have very different social and political views while the two river valleys had a quite a bit of similarities when it came to religion. The difference between the two valleys social views were that in Egypt women were treated with respect and as equals where in Mesopotamia women were treated like property and didn’t have the same privileges as men. Both Egypt and Mesopotamia based their social culture through religion, but the Mesopotamians believed that the gods punished them for their wrong doings and that’s why the river flooded unpredictably giving them a pessimistic view of the gods and eternal life. The people of Egypt didn’t fear the gods because the world was always good to them by the river always flooding at the same time of year helping the soil be good for their agriculture which gave them a more cheerful and hopeful outlook of the world and the gods they worshiped. The main difference between the two valleys socially were that in Egypt it was more of a positive and well being environment, while in Mesopotamia the atmosphere was very unequal between genders and they were never happy because the gods were never happy with them. Egypt and Mesopotamia had different ways of politics since Mesopotamia was a democracy it had a king who claimed to be patron deity and who controlled the affairs of the walled city and surrounding rural area. In Egypt they had a centralized government which means the pharaoh was treated like a king, but everyone below him was fairly equal (even the women, though they were still slightly below the men). The main difference between the two valleys politically is that Mesopotamia had a king that made the rules and was the one in charge of everything while in Egypt the Pharaoh was like a king except the people below him had a voice and were treated more equally. Religion is very similar in Mesopotamia and Egypt by both being polytheistic and the fact that the king/Pharaoh was supposively the closest to god in the valley, the king/Pharaoh would have many sacrifices when something bad happened. They also had animism and used carvings, drawings, and statues to show their beliefs towards the gods. And though their gods were not the same the views of the afterlife and beliefs were very similar. The main similarities between the two valleys religion was they’re both polytheistic and that their beliefs were very similar towards the gods and the afterlife. In conclusion the two main differences were social and political views when it came to gender equality, classes (rank), and the way the gods treated the people. The main similarity was religion in the way they showed their beliefs in gods and what would happen when they do wrong things and when they die.

Galileo Galilei Essay Example for Free

Galileo Galilei Essay They wanted Galileo to become a medical doctor. While pursuing his university studies, Galileo realized he had a passion for mathematics and instead became a professor of mathematics at the Universities of Padua and Pisa. The Pendulum In 1581, Galileo began studying at the University of Pisa, where his father hoped he would study medicine. While at the University of Pisa, Galileo began his study of the pendulum. According to legend, he watched a suspended lamp swing back and forth in the cathedral of Pisa. It was not until 1602 that Galileo made his most notable discovery about the pendulum the period, which the time in which a pendulum wings back and forth, does not depend on the arc of the swing, the isochronism. Eventually, this discovery would lead to Galileos further study of time intervals and the development of his idea for a pendulum clock. Tower of Pisa As a professor, Galileo argued against traditional views of astronomy. At that point in history, Aristotles theories were thought to be the fundamental laws in physics. Aristotles belief that objects with a greater density fall faster than those that was lighter in weight. In 1589, he was disproved by Galileo when he stood at the top of he Leaning Tower of Pisa and discovered that the reason for one object falling faster than the other had to do with the friction each encounters while moving through the air- two objects of different weight actually fall at the same rate. Mechanical Devices In 1 592, Galileo was appointed professor of mathematics at the University of Padua. While teaching there, he frequently visited a place called the Arsenal, where Venetian ships were docked and loaded. Galileo had always been interested in mechanical devices. During his visits to the Arsenal, he became fascinated by nautical technologies, such as the sector and shipbuilding. In 1593, he was presented with the problem involving the placement of oars in galleys. He treated the oar as a lever and correctly made the water the fulcrum. A year later, he patented a model for a pump. His pump was a device that raised water by using only one horse. Telescope Galileo invented many mechanical devices other than the pump, such as the hydrostatic balance. But perhaps his most famous invention was the telescope. In 1609, after word came from Holland of the invention of the telescope by Hans Lippershey, Galileo built his own version of the instrument. He created a telescope ater that same year that could magnify objects twenty times as opposed to other telescopes that can only magnify objects three times. With this telescope, he was able to make profound astronomical discoveries such as the moon, the four moons of Jupiter (Lo, Europa, Ganymede, and Callisto), observe a supernova, verify the phases which the earth and other planets revolve around the sun. Prior to the Copernican system, it was believed that the universe was geocentric, meaning the sun revolved around the earth. The Inquisition Galileos belief in the Copernican system eventually got him into trouble with the Catholic Church. The Inquisition was a permanent institution in the Catholic Church charged with the eradication of heresies. A committee of consultants declared to the Inquisition that the Copernican proposition that the Sun is the center of the universe was a heresy. Because Galileo supported the Copernican system, he was warned by Cardinal Bellarmine, under order of Pope Paul V, that he should not discuss or defend Copernican theories. In 1624, Galileo was assured by Pope Urban VIII that he could write about Copernican theory as long as he treated it as a mathematical proposition. However, with the printing of Galileos book, Dialogue Concerning the Two Chief World Systems, Galileo was called to Rome in 1633 to face the Inquisition again. Galileo was found guilty of heresy for his Dialogue. In 1638, because of his old age and poor health, the Inquisition allowed Galileo to move to his home in Florence for the remainder of his life. By that time he had become blind and immobile. In 1642, Galileo died at his home outside Florence. Galileos inventions and discoveries were a scientific marvel in his time; and have been incredibly important to cosmic and astronomical study.

Communications Coordinator Essay Example for Free

Communications Coordinator Essay As the Communication Coordinator for this national drug manufacturer, today we will need to brainstorm and discuss how we will address the negative effects that our medication are causing to the public. The local news has already started a witch hunt by allegedly reporting that one of our local officials has suffered from adverse side effects from our medications. How can we address the public regarding this issue without losing business and the trust we created with our investors and our consumers? In today’s meeting we will decide which communication tactic is the most suitable for this situation, while making sure that we stay within the HIPPA guidelines. We will start by discussing the advantages and disadvantages of using traditional media. Traditional media can include newspapers, magazines, radio, and television. There are some great advantages n whey these media outlets would be great in reaching our audience regarding this health scare. Two great traditional methods are newspapers and magazines; they can help because we can be precise and explicit when discussing our issues. Additionally, these methods would provide use with a permanent record of our attempt to reach the public (Advantages and Disadvantages of written communication, 2012). Two other good traditional methods are radio and television. These methods are great because they are very cost effective and will allow us to reach our audience directly and will allow us to show emotion and concern regarding this matter. All of these methods seem like they would work but there are disadvantages with sticking to traditional media outlets instead of using electronic or social media sites. Some valid concerns we have with using electronic or social media sites. Some main concerns we have with using traditional media is that it can only reach a limited amount of people and we are restricted to a small scope of listeners and readers. In addition, feedback is not immediate like electronic or social media sites.

Global trends of fast food industry

Global trends of fast food industry Now the market has started to change and people has stopped eating at home they prefer to get easy and quick food thats the reason why the fast food chain restaurant is the fastest growing industry in the world at present. Talking about McDonalds which started in the US in 1948 by two brothers, Dick and Mac McDonald, It then started to extend and at present it is stated in the top 100 business of the world (http://www.mcdonalds.co.in/history.htm) and has got somewhere around 34000 units around the world. (Http//: en.wikipedia.org/wiki/mcdonalds) It came into UK in 1973 in England and was a great success and it came to India in 1996 (Bangalore). At present there are some where around ten thousand outlets worldwide .It has got 500 restaurants in UK and around 300 in India. As predication made by McDonalds they going to own around 2000 units by 2010 in the UK. (http://www.mcdonalds.co.uk/history.htm) The information acquired is from the student folder of McDonalds and the present worker s have been interview electronically and finally McDonalds official website. McDonalds came to India with a dine in restaurant in Bangalore that has special vegetarian burger named by Mac veggie. In additional to traditional Indian sandwiches, it incorporates Indian favourites such as Chicken tikka. In its list of innovative sandwiches along with burgers, the menu features appetizers like soups, fresh salads; shakes and choice of ice-cream sundaes. (Ref: http://www.mcdonalds.co.in/history.htm) Industry Global Trends The current global trends in international global environment are growth of fast food industry. The fast food industry is growing at very fast rate. People now prefer eating at fast food restaurant rather eating at home. Office going students are major market served in fast food industry. Fast food industry also give people who do not want to go out, prefer eating at home gives home delivery services to the people with schemes of reaching the delivery place within 30 minutes. More more companies are taking advantage of the opportunities waiting overseas by becoming a globally operating corporation and McDonalds is one of the top ten companies corporations of the world. Six major segments make up the fast food segment of the fast food service industry sandwich chains like McDonalds Subway are the number one segment, followed by dinner houses.. Out of all Burger chains McDonalds has the largest market share 46% followed by Burger King with 21.7 % Some people say fast food is low nutrition food due to this some chain have started nutritious food like salads pastas for the customers. The Competitive Global Environment key market drivers Taking the factor of competitive environment, in global environment competition is major factor. Global competitive environment occurs when a firm takes a global view of competition and sets about maximising profits.(keegancreen,2005). The effect of global competition has been highly beneficial to consumers .Global competition expands the range of products and increases the likelihood that consumers will get what they want. (Keegancreen, 2005). Key players for market drivers in market are burger king and subway where each market drivers has it own marketing cost. Back ground of brand role of branding in McDonalds McDonalds was started in 1948 by two brothers. First United Kingdom restaurant was opened in Woolwich, London. McDonalds came to India in 1996 in Bangalore. In 1973 1000 restaurants were opened in US, Japan, Canada England. . . In 1998 in India they introduced traditional burger called maharaja Mac, which become the propular burger in Indian market As far as role of branding is concerned the name is the biggest strength, McDonalds has been around for long time and people know the name quiet well. Taking in consideration India McDonald is having 50 % market share in fast food segment. All McDonald sites work to the CHAMPS standard. That is Cleanliness, Hospitality, Accuracy, Maintenance, Product and Speed. As a brand McDonalds has tie up with some international brand like nestle Pepsi. It also ties up with some popular TV celebrity who is working brand ambassador for them. Competitive Advantage Major competitor in fast food industry where McDonalds is facing competition is from subway. The most important competitive advantage McDonalds is having over subway is McDonald is having their own restaurants as well as delivery services in India, where as subway only do take away and eatings. The advantage of restaurant that McDonalds is having so as result McDonald is marketing to major segments of market which other fast food chains are not doing. The second advantage McDonald is having is of online booking burgers in India, which has recently introduced, people who have internet access can order what they want and will be delivered to their place with scheme of 30 minutes. As we all now that McDonald is one of the fastest growing fast food restaurants in the world which came to India with one restaurant in Bangalore in 1996 and at present it has got more than 123 outlets. Global participation and market served globally Talking about the participation of McDonald, it has got more than 12500 outlets in more than 90 countries globally. They consist of 20% or their own restaurant but the rest 80% are either are given away as franchises or are licensed (www.answers.com/topic/mcdonald-inc). The pricing of McDonald is very nominal as it has a dream of opening 20,000 outlets by year 2010 and having a McDonalds in every major city of the world. So taking that into consideration they have their price very nominal and their major target market is the middleclass people and students. They have got family packages for families and they are the only multinational in India which give the maximum discounts for parties. In India they have introduced many deals like meal for 2 just for Rs.99 { £1.29} only which includes 2 course meals. As the competitors are also trying to get these deals but there is a quantity which is very less. There are many carry out coupons which are given at the universities to the student s. At present there is a new trend that has started in India of burger parties which the students find very convenient as it costs less and you dont have to cook anything. Looking at the market of India McDonald has introduced many different burgers only for India like aloo tikki (for vegetarians) etc. As having the flavours of India in a burger, it makes a different market for McDonald because there are still loads of people in India still prefer Indian delicacies. McDonald also give a lot of charity programs like McDonald (UK) supports the Starlight Childrens Foundation, a registered charity that works to brighten the lives of seriously ill children by granting their wishes and entertaining them while they are in hospital. Wishes can range from going to Disneyland, to meeting a favourite soap star or even winning the Grand Prix! Each year the demand grows for wishes, Starlight Fun Centres (mobile entertaining trolleys), Starlight Hospital Projects, hospital parties and outings. McDonald employees have been fundraising the length and breadth of the UK for Starlight and are always looking for new and innovative ways to raise further support. www.mcdonasl.co.uk/pdf/student_information.pdf Role, impact and importance of cultural issues and ethics Cultural issues and ethics play a very important role in these parts of the world. Firstly taking India into consideration is that the biggest issue in India is that there is a ban on usage of beef in any form. So every multinational have to make sure that there product is 100% beef free and then only the government allows then to sell their product in the market. As taking into consideration that at once when India had a big demand for MacDonalds they started to offer beef burger, their market share had had one of the biggest downfall of the year as people stopped going to their restaurants till the time they built back the trust of the people, by having stating on their restaurants and websites that We are proud of the food we serve and we take very seriously the responsibility we have to our customers to deliver hot, safe, freshly prepared and tasty food every time. We do not offer any beef or pork items in India. Only the freshest chicken and fish products find their way into ou r Indian restaurants. www.mcdonaldsindia.com/ourfood/nonveg/index.html By this McDonald had an upper hand in the market as they made sure that all their products are only of chicken, fish and vegetables only. One of the other issues in India is that out of every 5 Indians 3 are vegetarians, so McDonald also offers wide range of vegetarian burgers. As talking about importance of issues there is also big issue that is halal meats for the Muslim as there is against there religion to have any other cut of meat ,so McDonalds in India and some places in united kingdom state in there menu that the meat used is halal or not. Now if we look at the importance of the cultural issues and ethics then we can say if McDonald doesnt follows the criteria they are following right now and introduce beef in India it would lead to ceiling and the market value would fall. McDonalds advertising and promotion in the U.K. and India McDonald is the part of the one of the largest chain . That is one of the most important reasons behind their advertising and promotion because they have to maintain their standard. Advertising and promotions are the marketing tools. McDonalds is famous for introducing the new burgers in the market. While introducing the new burgers in the market they always keep in touch of the todays market trend. This will also important to reduce the risk failure. Their method of doing advertising and promotions in both countries are same. They do there advertising by many ways like television, radio and print. Global advertising may be defined as messages whose art, copy, headlines, photographs, tag lines, and other elements have been developed expressly for their world wide suitability.(Keegan, Green, 2005) Advertising is classified as a hierarchy of effects model suggesting a sequence of events: advertising is used to move people from a state of unawareness to purchase. Strong model shows that advertising gain attention.(Chee H, Harris R, 1993) On their advertising in India they spent around 10 12 crores on the advertising and around twice of the U.K. on the other hand their competitors like subway they are spending around 9 10 crore and burger king is spending around 12 14 crores in Indian market. McDonalds do their advertising and promotions by several ways: they distribute McDonald pamphlets and discount coupons in front of the schools and colleges and even on the high streets. They built up their stalls on the busy roads like high street where they are doing their advertising of the new burgers or deals. In India know McDonalds used to put up their stalls in the marriages where they can attract lots of customer in ones, and they can show there quality of their food. One of the most important things of the McDonalds is its famous Ronald, its recognized as the universal symbol. One of the famous burger of the McDonalds named as double cheese burger by its name you got an indication that where is the target of the McDonalds because its jus for 99 pence. McDonald strategies in terms of quality product and service As the author said earlier that McDonalds is the one of the most important brand for fast food lovers. For been a part of fast food lovers they have to maintain their quality of the product and service. That is one of the most important reasons that where ever you go around the world you will get the same taste and quality of the food and services. The quality of food of the McDonalds is the same around the world. Even in India the chips for the burgers is same as U.K. McDonald is world wide famous for its service. They never let their costumer down. Last year McDonalds have its scheme in India if you order your burger for home delivery you will get your burger in twenty minutes otherwise if they late you will get your burger free. By this way they are showing the importance of the customer services in the market. Consideration of pricing and distribution channels in both the countries As author said that earlier in the report that McDonalds main aim to the middle class market all over the world. They have lots of competitors in the market thats why they have to be very careful about their pricing. For a good healthy business pricing is very important. Price is a major consideration for organisations. It is the one of the major element of the marketing mix that is capable of generating income, helping there by to achieve profit targets.(Chee H, Harris R, 1993) Channels of distribution are the link between producers and consumers or industrial users. Therefore a distribution channel consists of individuals and organisations that make products and services accessible to the ultimate consumer.(Chee H, Harris R, 1993) McDonalds also having a very good brand image, which is one of the most important pricing objectives. Whenever they introduce their new burgers, they have their market targets for example: cheese burger for the teenagers etc. When they do pricing in India, they always keep in mind that India is the price sensitive market. They always do cheap pricing in India because they aim to middle class people. On the other hand in U.K. it has very reasonable rates as compare to their competitors in the international market. In India you will get four vegetables burger in just 20 Rsp (around 1pound) and in the U.K. you will get veggie burger in 2.69 pound. Global marketing efforts McDonalds holds the most markets share in the burgers industry. The McDonalds industry firms are famous for introducing new products at regulars shorts terms of time, the introduction of products that keeps with todays trends is also important to reduce the risk of failure. In this competitive world McDonald is a leader which creates new products for market as keeping in mind that customer will like it. McDonald always observes the market trends which regular changes according to customer needs. It always brings new products with different deals to survive in this competitive world, with high competition from the other top firms in the industry; this will help him to keep one step ahead. The role of marketing within the McDonald is to sure that the needs of customer are met and the business makes profit. McDonald has a broad range of customers as well as their burgers are popular throughout the world. Firstly we have to understands that what exactly customer needs? After analysing th eir feedback try to put in the restaurants. Actually the marketing team plays an important role in organisation. It helps the organization to increase the sales profitability and developing new products with promotions. According to McDonald restaurants international, India is top fifth market for McDonald who growing very faster in todays world .McDonald hopes to increase their outlets in India to 170 by the ends of 2006 from the present figure of 121. McDonald introduced delivery service, something new that no other restaurant was doing. Home delivery was a success for McDonald and subway. The competition looking for new methods of increasing their customer basis. Many fast food chains decided to diversify the customer and bring new offer as well as product for those who dont like burgers (e.g. deli sandwiches, cheese breads, cheese bites, salads etc). They all try to come up with some new, bigger, better burgers at a low price. McDonald has always new marketing strategy for uplif tment in this industry. One of their main strategies that they still follow today is diversification of the products. McDonalds is always adding something new to their menu, trying to reach new markets. Another strategy they used in the past and still using .McDonald is always trying to come up with some new idea to make a burger into something slightly different. It shows different enough that the customer will think its a new products launched. As you now McDonalds as a global marketing topic in India and u.k, so I will do swot analysis on McDonald Company. Firstly we taken the strength of company name recognition is obvious is big strength for them because they serving to consumer from a long time. Most of their competitors dont have free home delivery only restaurants which help a lot to increase in the regular sale. They provide very nutritional and well- balanced meals to customer. McDonalds does have restaurants to run is also a weakness which is higher overhead costs, due to the restaurants that other competitor doesnt have it so result of higher overhead cost must be charge its is not low cost producer. This is another weakness for McDonalds they have lost their lot of customer due to competition with competitors. McDonalds opportunities are a lot, they can increase there revenue through introduced new burgers and increase brand loyalty. .McDonald have threats from competitors well, right now there is one closest com petitor is subway. Subway having more competitive price than McDonald. It is generally lower than McDonald. Subway was very profitable when they promote their deal of delivery a sandwich within 5minutes and that to the costumer can see and tell the fillings of their meal. CONCLUSION At last I will conclude that McDonald has a successful history in the past of introducing different type of new burgers product to increase sales and reach new customer. McDonald is always searching for new market and follows new trends in the markets. To introduce new products at regular interval of time makes the leader of fast food industry in todays world. The level of success that achieved to McDonald due to introduced double cheese burger as well as promotion of product in the market. The more expensive advertising campaign than in past campaign but the potential for a successful product will cover the cost and bring in substantial profit. The advertising of the product is very important but the promotion of this product along side for market. The promotion may be had to be bigger and better than the competition or the product may need to be altered to give it that little bit of edge over the competitions. Recommendation I would personally recommend to McDonald Company to open more outlets in India especially express outlets which help a lot to increase the share in the markets. As you now express highways is growing faster in India which help a lot to company get more customers easily as well as customers to get better and good quality of food for (e.g. If I am going for long journey suddenly I feel hungry on the highway I get McDonald I think its great idea for launching new products and giving new deals in India. As some of rural area people would like to have some fast food.) Appendices TIME PLAN AND MINUTES OF MEETING October November December January Research work Proposal Report writing Presentation and submission Meetings   2nd 15:30 to 1600hrs 17th 8:00 to 9:00 hrs   6th 11:00 to 13:00hrs 15th 12:25 to 14:30hrs 27th 16:30 to 17:45hrs   4th 12:00 to 15:00hrs 17th 12:00 to 14:00hrs 26th 11:00 to 14:00hrs 16th 12:00 to 15:00hrs 17th 17:00 to 22:00hrs 23rd 12:00 to 18:00hrs 24th 13:00 to 20:00hrs

Hazards Associated With Deep Excavations

Hazards Associated With Deep Excavations Health and Safety Task 2 P3 Describe a range of identifiable hazards associated with deep excavations and scaffolding when working from heights. Explain who may be at risk from these potential Hazards? Working from Heights: When working from heights it is vital to remember to be very careful because of the numerous dangers when doing so, there is quite a lot of professions that work from large heights, but the most common one in the construction industry is scaffolding. So Im going to give you some examples of hazards associated with scaffolding; Falling from said height: The dangers here are obvious, depending how far you fall and what you hit when going down and of course how and what you land on all determine how much damage you will take. Now the simplest way to make sure people dont fall of scaffolding is by having safety rails and barriers all the way around the platforms but this can cost a lot of money if they make it completely protected all the way around, so they have to make the scaffolders on site aware of any certain areas that are more dangerous than others for example a hole where ladders are from the area below, an area that isnt as well protected as it isnt an area of high traffic. When talking about falling from heights and who gets injured due to it this will rarely involve the public as they should not be climbing the scaffolding to be able to fall, so this will usually only effect the workers. Objects falling from height: Objects falling from height is one of the main causes of injury and death in the construction industry, this is because of the nature of the items and the large heights that are used on site for example, a lot of bricks and iron poles fall from the top of scaffolding that could be as high as a 30m building or even more, this is why P.P.E like hard hats were introduced because we identified hazards like this and realised this was the best plan of action. Objects falling from height can be very dangerous to the passing public when there is scaffolding being done on a busy main street for example, we now put measures In place so that the public has to be a certain distance away, as well as having netting theyre to try and catch the falling debris. Obviously workers are also injured and killed from falling objects quite regularly as well. Deep Excavations: Deep Excavations is where you have dug a rather large hole that requires foundations to keep the ground from caving inwards and crushing what ever is inside. Now obviously this is very dangerous job because there are a couple of major risks that are involved for example, the ground caving in around you, lack of oxygen in the tunnels, and digging in areas of danger. Ground Caving In: There is a great risk of the ground caving in while digging, the way around this problem is by creating foundations as you go along, these foundations will keep the sides from caving in, this is the most common danger when doing deep excavations, as sometimes people dont make strong foundations and the foundations could break leading to a cave in. Lack of Oxygen: There is a chance when working so low down that there will be a lack of oxygen, obviously we have found ways around this with Oxygen tanks and so on but, there is still a fear that the oxygen will be thin and cause you to pass out. Digging in areas of danger: There is also the danger of digging in dangerous areas when digging for example an electricity cable running along the ground, or major water pipes could also cause serious problems if damaged when digging. So it is very important to check the area that you are digging in properly to make sure that there isnt anything that could cause problems when digging. P4 Review and evaluate the main principle features of a risk assessment for these situations and determine the main differences between risks and hazards? Risk Assessments: There are four principle features of a risk assessment these are; Every employer must take an assessment of the risk to their works and non-employees at work, the risk assessment that has been taken must then be reviewed in case there is any changes needed to it, and then specific risk assessments must be carried out on young persons employed at work. These principles are very important they are what makes risk assessments work, if you dont stick to certain principles for example things could go wrong; Every employer must take and assessment of the risk to their works and non-employees at work, this is arguably the most important of the four as this is the base foundations for the rest, it is important to remember that the risk assessments that are taken are also for the public not just for employees. Secondly the undertaken risk assessment must be reviewed this is due to the fact that there could be a few risks missing, or on the other hand they might have added a few risks that werent there at all. There is also five main points to consider when doing a risk assessment these are: Identify the hazards, decide who might be harmed, evaluate the risks and precautions to be put in place, then record your findings and review your previous risk assessment and update it. Difference between a Risk and a Hazard: A Hazard is something that potentially has the ability to cause harm for example things like hot water/steam, electricity whereas a Risk is the likeliness of that said Hazard happening, for example electricity is being transferred threw a wire this is a potential hazard, there is no risk until the wire for example has been damaged, now there is a risk of being electrocuted so I becomes a risk. M1 Carry out a risk assessment for the task associated with the construction of a retaining wall. Remember to consider the 5 steps to a risk assessment. Introduction: First before I actually do a risk assessment Im going to quickly explain what a retaining wall is and make a diagram so it will be simpler to understand where I have found the risks and why I see them as risks. Retaining Walls: A retaining wall is a style of wall that is used more specifically for holding back dirt/stone back from a certain building/area; retaining walls if erected properly can be incredibly effective at fighting back erosion of the soil around the retaining wall. They are built by digging down and creating foundations and building the wall from the foundations up. D1 Justify your risk assessment strategy with accident records and data available and explain how you have taken all reasonable and practicable steps for control measures monitoring that you believe essential. Measures In Place I believe that we have taken all steps that are essential to control the dangers surrounding building a retaining wall, with a deep excavation for the foundations of the wall. We have found every hazard that we deem worthy of risk and rated said risk, we have put measures in place to make sure that these risks are avoided for example; when digging an deep excavation there is great risk that the ground can cave in from the sides, we get around this by making sure that we have safe solid foundations, making sure that they are maintained is vital as its no good having foundations if there going to break due to negligence. It is clear that its essential to have the right controls in place as the construction industry is a very dangerous place. So in conclusion I believe we have managed to cover every risk there, and as long as we stick to what measure that have been set we should be a lot safer than before. Data on accident records It is important to back up the risk assessment with recent data as to prove that there is a decline in people getting hurt and that the measures that we are putting in place over the years are making a difference. The first set of results shows the amount of injuries due to falling from heights in the construction industry between 1996 2008, the second set of results show the amount of injuries due to falling from heights in the construction industry between 2008 to 2009; it shows the three main types of injury, Fatal, Major and over 3 day injuries.