(not so sure about that)management and information system Essay

(not so sure about that)management and information system - Essay Example Of course, a lot of firms would like to know the different winning strategies that easyJet made in engaging its business online, given that a lot of business are now being done and facilitated by the internet. From this premise, this paper then would try to look at the approaches that easyJet used in establishing its presence on the internet. In this case, the researcher would try to look at the step by step approaches that easyJet made as it established its online presence as a key component of its growth. In addition, the researcher would also try to look into the different relevant scholarly readings to analyze the different approaches that easyJet made, in order to more accurately point out why these approaches actually came to be so much successful. At the end of the paper, the researcher would then summarize the different approaches that easyJet made in establishing its presence online, and would briefly give some recommendations on what may be learned from the approaches that easyJet made. ... to fly and operate on any route within the countries belonging to the European Union, which was before dominated solely by flag-carrying airlines (Pritchard, 2002). Due to this agreement, which provided for the deregulation of the airline industry for 10 years, easyJet actually began its existence (Pritchard, 2002). In the year 1995, easyJet actually began to operate, wherein the aviation company started to accommodate flights from London to nearby Edinburgh and Glasgow (Pritchard, 2002). By virtue of the companies earlier strategies, which involved offering lower fare for these routes, as well as aggressive advertising and publicity events, the company soon began to grow, albeit slowly at first (Pritchard, 2002). However, soon enough, the company began to grow rapidly by the time that it positioned itself in the world of e-commerce, and utilized the internet for projection, marketing and sales (Pritchard, 2002). In fact, just only after 28 months, the company was actually able to re ach its one millionth seats sold (Pritchard, 2002). Now, the company has already grown rapidly, being able to sell its third millionth seat, and has already merged with Go, a separate low-cost airline that was actually established by the British Airways, the flag carrier of the United Kingdom and Great Britain (Pritchard, 2002). Online Positioning and easyJet’s Success One of the first approaches that easyJet made was actually to venture into e-commerce, which was a relatively bold move for any company at that time (1998). But what is the definition of e-commerce? According to Dr, Mamooh Shah, e-commerce is actually â€Å"all electronically mediated information exchanges between an organization and its external stakeholders† (Shah, n. d.). In addition, Shah also outlines the different