Leader Profile Momofuku s David Chang - 1215 Words

Olivia Chiu 21 October 2014 SI 530 Leader Profile: Momofuku’s David Chang In recent years, the food industry has witnessed a growing dichotomy between fine dining and cheap street food. World class restaurants seem to be more expensive as the plates get smaller, while food trucks, cupcake ATMs, and food deliveries via mobile apps dominate the industry. Tradition holds that high quality meals must come at a high price, but recent years have shown that that is not always the case: good food can be inexpensive if you prepare it correctly. David Chang, the chef and entrepreneur behind the critically acclaimed Momofuku restaurant group, seeks to defy the stereotype by making fine dining accessible to everyone. Born in 1977 and raised in Arlington, Virginia, Chang is the youngest of four sons to Korean parents who migrated to the United States during the 1960s. His father Joe, who arrived with just fifty dollars in his pocket, later opened a number of delis as well as a golf supplies business in nearby Washington D.C. As a child, Chang played golf competitively and became a junior champion but eventually quit at age thirteen due to a mental burnout. After graduating high school, he enrolled at Trinity College in Connecticut, majoring in religious studies. Despite poor grades and a wild lifestyle, Chang graduated a semester early and went abroad to Japan to teach English. Two months later, he returned to the States, landing a job at a financial institution in New York City.Show MoreRelatedMarketing Muji3263 Words   |  14 PagesM E D I A K I T COMPANY BACKGROUNDER Established in 1980 in Japan, MUJI is a leader in developing and supplying consumer driven daily necessities including food, household goods and clothing. Founded by Masao Kiuchi, MUJI started as a private brand of the retail conglomerate The Seiyu Ltd. With nearly 5,000 employees, there are over 300 MUJI stores worldwide, currently with four in America. MUJI offers not only quality goods at reasonable price but also a â€Å"way of life